1996: Three young and ambitious men from World Book Encyclopedia formed Motivate Marketing as a direct-selling company to sell Grolier and Kingfisher products in the Middle East.
2000: Motivate Marketing became the distributor for Time Life products for the UAE, expanded into six countries over the next ten years, and became one of the top three distributors in the region.
2010: Motivate Marketing started publishing its own early learning products under the brand Learning Time, and started selling successfully in India.
2012: Learning Time started fulfilling the demands for good quality early learning products in Africa through a few distributors.
2013: Learning Time embarked on a new vision and launched its global strategy:
• To become the biggest and the best developer and market