Lights, Camera, Admission: How Video Introductions Are Transforming US College Applications

College admissions in the United States have traditionally relied on GPAs, standardized test scores, and personal essays to evaluate applicants. However, a growing trend is changing this landscape: video introductions. These self-recorded clips allow students to showcase their personality, communication skills, and authenticity in ways that essays alone cannot. As universities increasingly embrace holistic evaluation methods, video submissions are emerging as a vital tool for assessing the multidimensional qualities of applicants.

“Video introductions provide admissions officers a clearer picture of applicants beyond written words, especially in an era where AI-generated essays are becoming common.”
— Admissions observers

The Rise of Video Introductions

The use of video in college applications gained momentum as a response to evolving challenges in admissions. With AI tools like ChatGPT being widely used to enhance or even generate essays, admissions officers have found it increasingly difficult to discern genuine student voices. A survey reported by Forbes noted that around 30% of students use AI to refine their essays, prompting universities to explore alternative methods to gauge authenticity.

Video introductions offer a solution by providing a direct and personal insight into applicants’ communication abilities, confidence, and personality. Unlike written submissions, videos cannot be fully AI-generated and therefore offer a more reliable indicator of a student’s individuality and interpersonal skills.

From Interview Alternative to Standard Supplement

Brown University pioneered this approach in 2018 with the Brown Video Introduction, allowing applicants to submit a self-recorded video as an alternative to the traditional alumni interview. The response was overwhelmingly positive: 84% of admitted students in the Class of 2027 submitted a video introduction, according to a poll by The Brown Daily Herald.

The success of Brown’s initiative demonstrates the growing acceptance of video as a medium for self-expression in the admissions process. Students can communicate aspects of their personality, motivations, and creativity that may not be fully captured through essays or test scores.

Expanding Across Campuses

Following Brown’s lead, other institutions have begun adopting similar practices. For instance:

• Duke University uses the Glimpse platform, encouraging applicants to record 60–90 second videos to “help us get to know you better.”
• Vanderbilt University also provides optional video submission opportunities through platforms like Glimpse and InitialView.

These initiatives reflect a broader trend in US higher education, where colleges are prioritizing dynamic, personal insights over purely academic metrics. Video introductions allow admissions officers to evaluate applicants’ communication skills, creativity, and cultural fit more effectively.

Why Video Skills Matter Beyond College

The emphasis on video submissions highlights a broader educational shift: valuing communication skills in digital environments. In an increasingly online and remote world, the ability to present oneself confidently on camera is not only relevant to college admissions but also critical in professional contexts.

Admissions officers are now assessing applicants on:

• Verbal articulation and clarity
• Confidence and presence
• Ability to convey ideas succinctly and persuasively

Mastering video introductions is therefore a skill that extends beyond college. As virtual interviews, presentations, and meetings become the norm, students who can communicate effectively on camera gain a distinct advantage in both academic and professional spheres.

How to Prepare for College Video Admissions

Creating an effective video introduction requires careful planning and execution. Here are key steps for applicants:

1. Plan Your Script

Craft a concise 60–90 second narrative highlighting your personality, achievements, and passions. Avoid memorized speeches—focus on authenticity and clarity.

2. Choose the Right Setting

Select a clean, quiet background with adequate lighting to create a professional and distraction-free environment.

3. Focus on Audio Quality

Ensure your voice is clear and crisp. Use a microphone or quiet room to minimize background noise.

4. Practice Delivery

Maintain eye contact with the camera, speak confidently, and convey genuine enthusiasm. Multiple practice sessions can help reduce nervousness.

5. Dress Appropriately

Wear neat, comfortable clothing that reflects professionalism without appearing overly formal.

6. Record Multiple Takes

Film several versions to select the most polished and authentic performance. Editing should be minimal to retain sincerity.

7. Keep It Authentic

Admissions officers value honesty and natural energy. Let your personality shine rather than trying to fit a perceived “ideal” applicant mold.

Preparing Students for a Digital Future

Video introductions are more than just a new trend in admissions—they represent a shift toward preparing students for a digital-first world. By practicing self-presentation on camera, students develop skills in:

• Concise communication
• Confidence in digital interactions
• Storytelling and personal branding

These competencies are increasingly relevant as virtual interactions, remote learning, and online professional communication become standard components of modern education and careers.

Conclusion

Video introductions are transforming the way colleges evaluate applicants in the United States. By providing a personal, authentic, and dynamic glimpse of each student, videos complement traditional metrics like GPA, test scores, and essays.

“In a landscape where AI tools are influencing written essays, video submissions help admissions officers distinguish genuine student voices and personalities.”
— College admissions experts

With pioneering examples from Brown, Duke, and Vanderbilt universities, this trend is likely to expand, emphasizing communication skills, authenticity, and digital readiness. For students, mastering video introductions is not just a strategy to enhance their applications—it’s an essential preparation for future academic and professional success.